Marketing plan objectives Essay Example | Topics and Well Written Essays - 250 words

Marketing plan objectives - Essay Example Better service provision at UPS Express Critical entail the improving the fleet and adding helicopters reducing time for delivery by 30%. The other UPS Express Critical other objective is a relentless drive for efficiency in terms of the introduction of faster better means of transportation with the addition of the helicopters. An extension of the capabilities also falls among the objectives of the marketing plan in terms of the capability of faster delivery, performance, and meet consumer needs in a fast changing consumer market. Extensive route optimization and improvement of electronic systems allow for the improved profitability and long-term growth of the business. Specialized equipment and services and comprehensive inventory allows for improved structure of the UPS Express Critical business resulting in meeting the other objective of improving service provision and augmenting profitability of the business by 20%. The changes earmarked at UPS Express Critical including introducing helicopters and improving truck, flights, and aircraft inventory aids in meeting an objective of network and operations optimization. The effect is the achievement of further objective of increasing market share in global locations by