Min business plan Essay Example | Topics and Well Written Essays - 500 words

Min business plan - Essay Example In this perspective, the cool point gourmet ice cream parlor needs to have an analysis of the market that is available in Vermont. The following areas will be essential in assessing the potential market The market analysis is expressed by the market size through the potentiality of the market and the volume that is characterized in particular potential area of investment. The ice parlor will tend to concentrate Vermont area that constitutes mainly the youth. This will create a huge consumer base. This is because the youth are the main consumers of ice cream. This also makes up the potential market for a business entity. The data for the best area for the best place to invest may come from financial data from major competitor Ben and Jerrys ice cream and customer surveys. What gives the company an upper hand is the enthusiasm and a passion for producing unique, tasty ice cream. This is the part where the team will capitalize on the opponents lack of new variety into the market and introduce variety to the market. This relates to the differences in the market. The differences are in terms of movements either upwards or downwards. The ice cream business is an open market that is by many competitors. However, the business tends to be fair since the investment capital is enormous. Therefore, cool point gourmet ice cream parlor will employ other techniques to lure its customers. The business entity will use discounts, unique packaging and offers in order to lure customers. These actions will help to compete well with other businesses selling ice cream. The business entity will extract information from the past to positively evaluate and predict possible growth of the business in the future. The ice cream business has been found to have an ease of growth. However, the business is dependent on the weather seasons. Its peak is summer whereby it requires only a few weeks to be established. Another